Hi, I’m Karlis.
Helping teams build what customers actually need.
Customer Discovery Programs for Startup Founders and Corporate Innovators
Validate ideas, reduce risk, and move closer to product–market fit before building.
Building without customer insight is a gamble
Startups burn time and money chasing ideas that don’t solve real problems. Corporate teams launch internal projects without knowing if users actually want them. Without clear customer validation, you risk building the wrong thing, and your team loses momentum and confidence.


Support Program for Early Stage Founders
A structured 3-month discovery support program for early-stage founders to validate ideas, test assumptions, and gain clarity before building.
Built for early-stage founders
Especially first-time or non-technical founders navigating early discovery, with or without a product in hand.
Use interviews, experiments, and insight synthesis to find real needs and define a clear MVP or pitch.
Customer insight is not guesswork
Available remotely
Delivered fully online with bi-weekly check-ins, async feedback, and tools you can use independently or with your team.
Cohort-Based Sprints for Startup Accelerators
Hands-on customer development programs for startup accelerators that integrate seamlessly into your cohort, giving founders the mindset, tools, and structure to validate ideas fast.
Built for pre-seed and seed-stage accelerators
Designed to support founders who are still shaping their product, market, and business model before it's too late to pivot.
Combines elements from Design Sprints and Foundation Sprints to get founders talking to customers, testing assumptions, and building with confidence.
Based on a proven sprint format
Integrated into your existing program
Flexible format that complements your current curriculum, mentor sessions, and demo day timeline without adding extra overhead for your team.
Internal Acceleration for Corporate Teams
An internal acceleration program designed for corporate innovators to embed customer discovery into innovation initiatives, driving validated solutions faster.
Tailored for corporate innovation teams
Supports innovation leaders and teams in large organizations to test assumptions, reduce risk, and align initiatives with real customer needs.
Leverages sprint methodologies to rapidly iterate ideas, gather customer insights, and build actionable roadmaps for internal projects.
Sprint-driven and outcome-focused
Built to integrate with existing innovation processes
Flexible program design that fits within corporate structures, promoting collaboration and fostering a culture of customer-centric innovation.
Hear It From Others
Don't just take my word for it. Here's what other founders, startup accelerators, and corporate innovators have to say about their experience working with me.
















Karlis Jonass
Karlis helps startups and corporate innovators validate ideas, reduce risk, and build products customers truly need. With over 8 years of experience in innovation facilitation, coaching, and UX design, he combines deep customer insight with practical tools to accelerate your path to product–market fit.
200+
150+
Facilitated workshops
Supported teams


40+
Guided sprints
8+
Years of experience
Customer Discovery Expert
Take the next step
Curious to explore how customer development programs can help your startup or innovation team?
Reach out for a friendly chat or send me your questions.